Tous les livres numériques d'Alena Kusá en PDF et EPUB

1 Livre(s)
Télécharger le livre : Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Tomáš Fašiang , Daniela Kollárová , Alena Kusá
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.The main part of the book deals with theoretical aspects...

Editeur : Peter Lang Ltd, International Academic Publishers
Parution : 2022-08-11
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