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Télécharger le livre : Proceedings of the 1997 World Marketing Congress
Ajay K. Manrai , Samsinar Md Sidin
Proceedings of the 1997 World Marketing Congress
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various...
Editeur : Springer
Parution : 2015-06-25
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF
147,69 €
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Télécharger le livre : Global Perspectives in Marketing for the 21st Century
Ajay K. Manrai , H. Lee Meadow
Global Perspectives in Marketing for the 21st Century
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a...
Editeur : Springer
Parution : 2015-06-09
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Format(s) : PDF
147,69 €
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Dès validation de votre commande