Aidan Moran was Professor of Cognitive Psychology and Director of the Psychology Research Laboratory in University College, Dublin. A Fulbright Scholar and former Editor-in-Chief of the International Review of Sport and Exercise Psychology, he has published extensively on mental imagery and attentional processes in athletes. A former psychologist to the Irish Olympic squad, Aidan advised many of Ireland’s leading athletes and teams and is rightly credited as the founding father of sport psychology in Ireland.