3 résultat(s)
Télécharger le livre : Advertising Confluence
A. Arora , S. Bacouël-Jentjens
Advertising Confluence
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative...
Editeur : Palgrave Pivot
Parution : 2014-12-15
Collection : International Marketing and Management Research
Format(s) : PDF
52,74 €
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Télécharger le livre : Global Business Transcendence
A. Arora , J. Mcintyre
Global Business Transcendence
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all...
Editeur : Palgrave Pivot
Parution : 2014-04-11
Collection : International Marketing and Management Research
Format(s) : PDF
52,74 €
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Télécharger le livre : International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
A. Arora
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As...
Editeur : Palgrave Pivot
Parution : 2013-07-26
Collection : International Marketing and Management Research
Format(s) : PDF
52,74 €
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