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The Persuasion Code

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime de

,

Éditeur :

Wiley


Paru le : 2018-09-11

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Description

The Persuasion Code
Capture, convince, and close—scientifically

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Pages
352 pages
Collection
n.c
Parution
2018-09-11
Marque
Wiley
EAN papier
9781119440703
EAN PDF
9781119440758
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
352
Taille du fichier
7209 Ko
Prix
24,26 €
EAN EPUB
9781119440765
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
352
Taille du fichier
10670 Ko
Prix
24,26 €

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