Téléchargez le livre : Customer Value-centered Management

Customer Value-centered Management

Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling de

, ,

Éditeur :

Springer


Paru le : 2025-07-16

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
84,39 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Pages
348 pages
Collection
n.c
Parution
2025-07-16
Marque
Springer
EAN papier
9783031904967
EAN PDF
9783031904974
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
15073 Ko
Prix
84,39 €
EAN EPUB
9783031904974
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
34
Taille du fichier
20183 Ko
Prix
84,39 €

Suggestions personnalisées