Téléchargez le livre : New Frontiers of Customer Strategy

New Frontiers of Customer Strategy

Managing Sustainable, Environmental and Ethical Transitions de

, ,

Éditeur :

Wiley-ISTE


Paru le : 2024-06-21

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Description

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes.
New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation.
New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
Pages
288 pages
Collection
n.c
Parution
2024-06-21
Marque
Wiley-ISTE
EAN papier
9781786308504
EAN PDF
9781394299577
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
6001 Ko
Prix
141,10 €
EAN EPUB
9781394300730
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
1126 Ko
Prix
141,10 €

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