Téléchargez le livre : Green Marketing in Emerging Economies

Green Marketing in Emerging Economies

A Communications Perspective de

Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies of Marketing in Emerging Economies

Paru le : 2022-01-03

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Description

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. 
The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. 
This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.
Pages
279 pages
Collection
Palgrave Studies of Marketing in Emerging Economies
Parution
2022-01-03
Marque
Palgrave Macmillan
EAN papier
9783030825713
EAN PDF
9783030825720
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
4413 Ko
Prix
168,79 €
EAN EPUB
9783030825720
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
6574 Ko
Prix
168,79 €

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