Téléchargez le livre : Marketing Communications in Emerging Economies, Volume I

Marketing Communications in Emerging Economies, Volume I

Foundational and Contemporary Issues de

Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies of Marketing in Emerging Economies

Paru le : 2021-10-28

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
147,69 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.  Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets. 
Pages
301 pages
Collection
Palgrave Studies of Marketing in Emerging Economies
Parution
2021-10-28
Marque
Palgrave Macmillan
EAN papier
9783030813284
EAN PDF
9783030813291
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
6205 Ko
Prix
147,69 €
EAN EPUB
9783030813291
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
11848 Ko
Prix
147,69 €

Suggestions personnalisées