Téléchargez le livre : The Marketing of Children's Toys

The Marketing of Children's Toys

Critical Perspectives on Children's Consumer Culture

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Éditeur :

Palgrave Macmillan


Paru le : 2021-03-30



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Description


This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Pages
304 pages
Collection
n.c
Parution
2021-03-30
Marque
Palgrave Macmillan
EAN papier
9783030628802
EAN PDF
9783030628819
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
3799 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
84,39 €
EAN EPUB
9783030628819
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
952 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
84,39 €

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