Téléchargez le livre : Oscar Buzz and the Influence of Word of Mouth on Movie Success

Oscar Buzz and the Influence of Word of Mouth on Movie Success

de

Éditeur :

Palgrave Pivot


Paru le : 2020-03-27

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
58,01 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome.  Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. 
Pages
132 pages
Collection
n.c
Parution
2020-03-27
Marque
Palgrave Pivot
EAN papier
9783030411794
EAN PDF
9783030411800
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
2120 Ko
Prix
58,01 €
EAN EPUB
9783030411800
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
2017 Ko
Prix
58,01 €

Suggestions personnalisées