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Télécharger le livre : Thirty Years of Political Campaigning in Central and Eastern Europe
Otto Eibl , Miloš Gregor
Thirty Years of Political Campaigning in Central and Eastern Europe
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion,...
Editeur : Palgrave Macmillan
Parution : 2019-10-15

Format(s) : PDF, ePub
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