2 résultat(s)
Télécharger le livre : A Strategic Nature
Melissa Aronczyk , Maria I. Espinoza
A Strategic Nature
A look at how public relations has dominated public understanding of the natural environment for over one hundred years. InA Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our...
Editeur : Oxford University Press
Parution : 2021-12-24

Format(s) : PDF, ePub
16,74 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Branding the Nation
Melissa Aronczyk
Branding the Nation
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help...
Editeur : Oxford University Press
Parution : 2013-08-13

Format(s) : PDF, ePub
23,44 €
Téléchargement immédiat
Dès validation de votre commande