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Description

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
Pages
250 pages
Collection
n.c
Parution
2025-05-30
Marque
Springer Gabler
EAN papier
9783658477929
EAN PDF
9783658477936

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
7496 Ko
Prix
116,04 €
EAN EPUB
9783658477936

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
10035 Ko
Prix
116,04 €

Prof. (FH) Dr. Peter Schneckenleitner is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication, applied artificial intelligence and digital interaction.

Prof. (FH) Dr. Wolfgang Reitberger is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.

Prof. (FH) Dr. Alexandra Brunner-Sperdin is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.

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