New Generation Communication: Die Kommunikation in einer veränderten Welt



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Éditeur :

Springer VS


Paru le : 2025-05-30



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Description

Communication of the new generation is upon us. It was not long ago that the idea of remote working or of machine learning seemed like futuristic endeavors. Yet now, the prospect of using various communication technologies to work for us has never been more feasible. We are navigating connected ecosystems and using data technologies and algorithms to keep pace with an ever-shifting business world. This volume focuses on the impact of communication in a changing world on society and business cultures. The issues that are raised by the authors of this volume range from exploring how language and technology interact in the workplace environment to considering the use of generative technologies and artificial intelligence in marketing and advertising. While the authors showcase a diversity of disciplinary and methodological approaches, they are united in their underlying belief that communication in a changing world is, by and large, a facilitator of dialogue, and is powered by interactions and expansive, cross-disciplinary conversations.
Pages
397 pages
Collection
n.c
Parution
2025-05-30
Marque
Springer VS
EAN papier
9783658475901
EAN PDF
9783658475918

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
12247 Ko
Prix
66,05 €
EAN EPUB
9783658475918

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
26921 Ko
Prix
66,05 €

Dr. Vidya Allemann-Ravi (she/her) is Lecturer at the Lucerne University of Applied Sciences and Arts, Switzerland. She currently teaches professional communication and visual communication, and has research interests in spatial storytelling, literary geographies, and transmedia adaptations of literary texts.

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