Téléchargez le livre : Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century

Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century



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Palgrave Macmillan


Paru le : 2023-02-27



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Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.   
Pages
302 pages
Collection
n.c
Parution
2023-02-27
Marque
Palgrave Macmillan
EAN papier
9783031202032
EAN PDF
9783031202049
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
6615 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
147,69 €
EAN EPUB
9783031202049
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
21207 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
147,69 €
Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany.

Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. 

Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

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