Téléchargez le livre : A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing



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Éditeur :

SAGE Publications Ltd


Paru le : 2006-10-18



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Description

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works. 
Pages
160 pages
Collection
n.c
Parution
2006-10-18
Marque
SAGE Publications Ltd
EAN papier
9781412930888
EAN PDF
9781847878908
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
8
Taille du fichier
748 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
18,07 €
EAN EPUB
9781446222621
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
8
Taille du fichier
543 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
18,07 €

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