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American Consultants and the Marketization of Television News in the United Kingdom



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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2020-10-06



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Description
American Consultants and the Marketization of Television News in the United Kingdom provides unprecedented insight into American news consultants’ role in reshaping British television news during the 1990s. In 1986, American research and news consulting company Frank N. Magid Associates began infiltrating the British market. Five years later, the company was consulting for an extensive list of British client stations in preparation for the 1991 Independent Television (ITV) franchise auction. Their efforts were controversial, prompting public outcry against the "Americanization" of British television news. Despite the hostile climate, Magid’s efforts were successful. Nine of their eleven client bidders emerged victorious from the franchise auction. This was only the beginning. Throughout the 1990s, Magid employees crisscrossed the country with research studies, business and marketing plans, and writing and storytelling seminars. At the time, this was the company’s largest venture into international television. American consultants’ work abroad is important. They spread the U.S. model—the origin of today’s on-air style—and changed television news globally by working with indigenous media. Yet, despite their vast influence, limited research has been conducted on their international efforts, largely because of proprietary material. This book is based on unprecedented and unrestricted access to Magid’s archives. In addition, interviews with Magid staff and U.K. journalists allow for a comprehensive examination of the marketization of British television news, attending especially to how news became better tailored to the medium and audience; the key concepts that Magid advocated to be integrated into U.K. news; and the societal forces at play in this transformation. American Consultants and the Marketization of Television News in the United Kingdom is a recommended read for anyone interested in journalism and television history, Americanization, media economics and sociology.
Pages
302 pages
Collection
n.c
Parution
2020-10-06
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433165269
EAN PDF
9781433165238
Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
11121 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
83,56 €
EAN EPUB
9781433165245
Informations sur l'ebook
Nombre pages copiables
60
Nombre pages imprimables
60
Taille du fichier
6646 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
83,56 €

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