Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture



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Basic Books


Paru le : 2008-08-01



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Description
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Pages
416 pages
Collection
n.c
Parution
2008-08-01
Marque
Basic Books
EAN papier
9780465021550
EAN EPUB
9780786722877

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
4413 Ko
Prix
10,99 €

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