Téléchargez le livre : An Investor's Perspective on Marketing Excellence

An Investor's Perspective on Marketing Excellence

How Objective Marketing Indicants Can Complement Firm Valuations de

Éditeur :

Springer Gabler


Collection :

BestMasters

Paru le : 2018-12-18

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Description
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Pages
125 pages
Collection
BestMasters
Parution
2018-12-18
Marque
Springer Gabler
EAN papier
9783658247034
EAN PDF
9783658247041
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
6103 Ko
Prix
51,04 €

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