Téléchargez le livre : Case Studies in Strategic Management

Case Studies in Strategic Management

How Executive Input Enables Students' Development de

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Éditeur :

Springer


Paru le : 2018-09-08

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Description



Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Pages
91 pages
Collection
n.c
Parution
2018-09-08
Marque
Springer
EAN papier
9783319955544
EAN PDF
9783319955551
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
5765 Ko
Prix
63,29 €
EAN EPUB
9783319955551
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
16323 Ko
Prix
63,29 €

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