Téléchargez le livre : Crisis Communication

Crisis Communication

A Stakeholder Approach

de

Éditeur :

Palgrave Pivot


Paru le : 2018-08-28



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
63,29 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description


This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.
Pages
160 pages
Collection
n.c
Parution
2018-08-28
Marque
Palgrave Pivot
EAN papier
9783319972558
EAN PDF
9783319972565
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
1761 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
63,29 €
EAN EPUB
9783319972565
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
1853 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
63,29 €

Martin N. Ndlela is Associate Professor at the Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Norway, where he teaches and supervises courses within the Crisis Management programme. He has researched and taught various aspects of crisis communication management, PR, and organisational communication.

Suggestions personnalisées