Téléchargez le livre : Market Driven Political Advertising

Market Driven Political Advertising

Social, Digital and Mobile Marketing de

Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2018-06-14

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Description

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. 
Pages
137 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2018-06-14
Marque
Palgrave Pivot
EAN papier
9783319777290
EAN PDF
9783319777306
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
1894 Ko
Prix
58,01 €
EAN EPUB
9783319777306
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
1188 Ko
Prix
58,01 €

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