Téléchargez le livre : Leap

Leap

How to Thrive in a World Where Everything Can Be Copied

de

Éditeur :

PublicAffairs


Paru le : 2018-06-12



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
13,99 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Every business faces the existential threat of competitors producing cheaper copies, but business management and innovation expert Howard Yu shows how companies can overcome these challenges to endure, and even prosper

In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics;. companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.    

Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how forward-thinking companies, including China's largest social media app—WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.    

Outlasting competition is difficult; doing so over decades or a century is nearly impossible—unless one leaps. In a world marked by rapid breakthroughs in AI and global turbulence, leaders need these lessons more than ever.  Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats. 
 
 
 
 
Pages
288 pages
Collection
n.c
Parution
2018-06-12
Marque
PublicAffairs
EAN papier
9781610398817
EAN EPUB
9781610398800
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
4557 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
13,99 €

Suggestions personnalisées