E-business Management. Integration of Web Technologies with Business Models

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Éditeur :

Kluwer Academic Publishers


Paru le : 2002

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Description

E-Business Management: Integration of Web Technologies with Business Models contains a collection of articles by leading information systems researchers on important topics related to the development of e-business. The goal is to enhance the understanding of the state of the art in e-business, including the most current and forward-looking research. The book emphasizes both business practices and academic research made possible by the recent rapid advances in the applications of e-business technology. The book should help graduate students, researchers, and practitioners understand major e-business developments, how they will transform businesses, and the strategic implications to be drawn.
By illustrating in detail the major e-business developments and research, E-Business Management focuses on addressing e-business management from the perspective of information systems research. In order to cover the subject matter in sufficient breadth and depth, the book is organized into the following five main sections:
e-Business Fundamentals;
e-Business Best Practices;
Marketing, Customer Relations, e-Services, and Personalization;
Formation of New Intermediaries and e-Markets, and
B2B and Supply-Chain Management: New Business Models and Valuation.
Pages
n.c
Collection
n.c
Parution
2002
Marque
Kluwer Academic Publishers
EAN papier
0306475480
EAN PDF
0306475480

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
1445 Ko
Prix
155,19 €

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