Téléchargez le livre : A History of Indian Advertising in Ten-and-a-half Chapters

A History of Indian Advertising in Ten-and-a-half Chapters

A Giddy Guide to Indian Ads You Love (or Hate) de

Éditeur :

Hachette India


Paru le : 2021-09-25

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
1,49 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

In the last hundred-odd years, advertising in India has given us life-altering stuff.

It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies.

In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
Pages
304 pages
Collection
n.c
Parution
2021-09-25
Marque
Hachette India
EAN papier
9789391028558
EAN EPUB
9789350097687
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1618 Ko
Prix
1,49 €

Suggestions personnalisées