Téléchargez le livre : Signaling Family Firm Identity

Signaling Family Firm Identity

Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

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Éditeur :

Springer Gabler


Collection :

Familienunternehmen und KMU

Paru le : 2017-12-15



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Description

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
Pages
163 pages
Collection
Familienunternehmen und KMU
Parution
2017-12-15
Marque
Springer Gabler
EAN papier
9783658206710
EAN PDF
9783658206727
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
5192 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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