Téléchargez le livre : American Business Since 1920

American Business Since 1920

How It Worked de

,

Éditeur :

Wiley-Blackwell


Collection :

The American History Series

Paru le : 2017-11-30

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
32,65 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

Tells the story of how America’s biggest companies began, operated, and prospered post-World War I
This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years.
American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series
American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.
Pages
407 pages
Collection
The American History Series
Parution
2017-11-30
Marque
Wiley-Blackwell
EAN papier
9781119097297
EAN PDF
9781119097280
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
407
Taille du fichier
6769 Ko
Prix
32,65 €
EAN EPUB
9781119097266
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
407
Taille du fichier
4383 Ko
Prix
32,65 €

Suggestions personnalisées