Téléchargez le livre : The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas



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Éditeur :

Springer Gabler


Collection :

Forschungs-/Entwicklungs-/Innovations-Management

Paru le : 2017-10-30



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Description
Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.
Pages
249 pages
Collection
Forschungs-/Entwicklungs-/Innovations-Management
Parution
2017-10-30
Marque
Springer Gabler
EAN papier
9783658197834
EAN PDF
9783658197841
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
14029 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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