Téléchargez le livre : A Brain for Business – A Brain for Life

A Brain for Business – A Brain for Life

How insights from behavioural and brain science can change business and business practice for the better

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Éditeur :

Palgrave Macmillan


Collection :

The Neuroscience of Business

Paru le : 2017-10-06



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Description

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before.

O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.
He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations.
Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.

Pages
163 pages
Collection
The Neuroscience of Business
Parution
2017-10-06
Marque
Palgrave Macmillan
EAN papier
9783319491530
EAN PDF
9783319491547
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
3594 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,46 €
EAN EPUB
9783319491547
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
1454 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,46 €

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