Cultural Distance in International Ventures

Exploring Perceptions of European and Chinese Managers

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Éditeur :

Palgrave Macmillan


Paru le : 2017-09-18



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Description

This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empirical case studies and theoretical refinements on how scholars can conceptualise and operationalise the psychic distance construct, the authors provide a comprehensive examination of European foreign direct investment (FDI) to China and Chinese FDI to Europe. Contributing to the Marie Curie scheme, Partnering Opportunities between Europe and China in the Renewable Energy and Environmental iNdustries (POREEN), this book is an invaluable read for managers and practitioners.
Pages
149 pages
Collection
n.c
Parution
2017-09-18
Marque
Palgrave Macmillan
EAN papier
9783319621920
EAN PDF
9783319621937

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
2089 Ko
Prix
58,01 €
EAN EPUB
9783319621937

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
471 Ko
Prix
58,01 €

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