Téléchargez le livre : International Marketing of Higher Education

International Marketing of Higher Education

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Éditeur :

Palgrave Macmillan


Paru le : 2016-09-15

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Description
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Pages
262 pages
Collection
n.c
Parution
2016-09-15
Marque
Palgrave Macmillan
EAN papier
9781137542908
EAN PDF
9781137542915
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
4813 Ko
Prix
94,94 €
EAN EPUB
9781137542915
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
1055 Ko
Prix
94,94 €

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