Téléchargez le livre : Marketing Renewable Energy

Marketing Renewable Energy

Concepts, Business Models and Cases de

,

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2017-06-23

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Description

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?
Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.
Pages
397 pages
Collection
Management for Professionals
Parution
2017-06-23
Marque
Springer
EAN papier
9783319464268
EAN PDF
9783319464275
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
8745 Ko
Prix
84,39 €
EAN EPUB
9783319464275
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
4413 Ko
Prix
84,39 €

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