Roar! Get Heard in the Sales and Marketing Jungle

A Business Fable

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Éditeur :

Wiley


Paru le : 2010-03-18



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Description
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R
Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!
Pages
224 pages
Collection
n.c
Parution
2010-03-18
Marque
Wiley
EAN papier
9780470598795
EAN PDF
9780470609835

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
1311 Ko
Prix
20,78 €
EAN EPUB
9780470609866

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
287 Ko
Prix
20,78 €

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