Téléchargez le livre : Value-Oriented Media Management

Value-Oriented Media Management

Decision Making Between Profit and Responsibility de

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Springer


Paru le : 2017-04-27

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Description
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. 
Pages
240 pages
Collection
n.c
Parution
2017-04-27
Marque
Springer
EAN papier
9783319510064
EAN PDF
9783319510088
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
3461 Ko
Prix
126,59 €
EAN EPUB
9783319510088
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
1239 Ko
Prix
126,59 €

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