Téléchargez le livre : Older Tourist Behavior and Marketing Tools

Older Tourist Behavior and Marketing Tools

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Éditeur :

Springer


Collection :

Tourism, Hospitality & Event Management

Paru le : 2017-04-07

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Description
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Pages
176 pages
Collection
Tourism, Hospitality & Event Management
Parution
2017-04-07
Marque
Springer
EAN papier
9783319477343
EAN PDF
9783319477350
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
2632 Ko
Prix
94,94 €
EAN EPUB
9783319477350
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
440 Ko
Prix
94,94 €

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