Téléchargez le livre : Innovations in Social Marketing and Public Health Communication

Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities de

Éditeur :

Springer


Collection :

Applying Quality of Life Research

Paru le : 2015-10-06

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Description
?This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  
Pages
389 pages
Collection
Applying Quality of Life Research
Parution
2015-10-06
Marque
Springer
EAN papier
9783319198682
EAN PDF
9783319198699
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
8919 Ko
Prix
94,94 €
EAN EPUB
9783319198699
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
2437 Ko
Prix
94,94 €

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