Téléchargez le livre : City Branding and New Media

City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality

de

Éditeur :

Palgrave Pivot


Paru le : 2015-01-13



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
79,11 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Pages
162 pages
Collection
n.c
Parution
2015-01-13
Marque
Palgrave Pivot
EAN papier
9781137387950
EAN PDF
9781137387967
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
3461 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
79,11 €

Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.

Suggestions personnalisées