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Ametora

How Japan Saved American Style

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Éditeur :

Basic Books


Paru le : 2015-12-01



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Description
The story of how Japan adopted and ultimately revived traditional American fashion

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
Pages
296 pages
Collection
n.c
Parution
2015-12-01
Marque
Basic Books
EAN papier
9780465059737
EAN EPUB
9780465073870
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
78182 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
14,99 €

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