Téléchargez le livre : The Wawa Way

The Wawa Way

How a Funny Name and Six Core Values Revolutionized Convenience de

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Éditeur :

Running Press Adult


Paru le : 2014-04-15

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Description
Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas -- fuel, convenience, and food -- all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?

With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.
Pages
256 pages
Collection
n.c
Parution
2014-04-15
Marque
Running Press Adult
EAN papier
9780762453061
EAN EPUB
9780762453177
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
3891 Ko
Prix
8,49 €

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