Téléchargez le livre : The Story Factor

The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

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Éditeur :

Basic Books


Paru le : 2009-03-17



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Description

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you're thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Pages
320 pages
Collection
n.c
Parution
2009-03-17
Marque
Basic Books
EAN papier
9780786736560
EAN EPUB
9780786736560
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
307 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
7,99 €

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