Téléchargez le livre : Marketing Plans

Marketing Plans

How to prepare them, how to profit from them de

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Éditeur :

Wiley


Paru le : 2016-09-26

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Description

A fully revised and updated 8th edition of the highly renowned international bestseller
The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text.
New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
Pages
640 pages
Collection
n.c
Parution
2016-09-26
Marque
Wiley
EAN papier
9781119217138
EAN PDF
9781119217183
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
640
Taille du fichier
18084 Ko
Prix
46,53 €
EAN EPUB
9781119217176
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
640
Taille du fichier
7649 Ko
Prix
46,53 €

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