Téléchargez le livre : Strategic Social Media

Strategic Social Media

From Marketing to Social Change de

,

Éditeur :

Wiley-Blackwell


Paru le : 2016-09-15

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Description
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 
Pages
368 pages
Collection
n.c
Parution
2016-09-15
Marque
Wiley-Blackwell
EAN papier
9781119259190
EAN PDF
9781118556948
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
6451 Ko
Prix
49,53 €
EAN EPUB
9781118556900
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
3625 Ko
Prix
49,53 €

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