Téléchargez le livre : Stealth Communications

Stealth Communications

The Spectacular Rise of Public Relations

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Éditeur :

Polity


Paru le : 2016-12-20



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Description
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.

In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.

Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Pages
208 pages
Collection
n.c
Parution
2016-12-20
Marque
Polity
EAN papier
9780745664811
EAN PDF
9781509516018
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
1649 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
65,62 €
EAN EPUB
9781509516032
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
410 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
20,26 €

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