Téléchargez le livre : Frugal Innovation in Healthcare

Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation de

,

Éditeur :

Springer


Collection :

India Studies in Business and Economics

Paru le : 2015-04-29

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Description
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Pages
168 pages
Collection
India Studies in Business and Economics
Parution
2015-04-29
Marque
Springer
EAN papier
9783319163352
EAN PDF
9783319163369
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
2468 Ko
Prix
84,39 €
EAN EPUB
9783319163369
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
604 Ko
Prix
84,39 €

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