Téléchargez le livre : Minority Marketing: Research Perspectives for the 1990s

Minority Marketing: Research Perspectives for the 1990s

Proceedings of the 1993 Minority Marketing Congress de

Éditeur :

Springer


Collection :

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2015-05-08

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Description

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Pages
115 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2015-05-08
Marque
Springer
EAN papier
9783319173856
EAN PDF
9783319173863
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
19077 Ko
Prix
94,94 €

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