Téléchargez le livre : Empowering Brands with Customer Integration

Empowering Brands with Customer Integration

Classification, Benefits and Success Factors de

Éditeur :

Springer Gabler


Collection :

BestMasters

Paru le : 2015-10-30

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Description

Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
Pages
99 pages
Collection
BestMasters
Parution
2015-10-30
Marque
Springer Gabler
EAN papier
9783658116385
EAN PDF
9783658116392
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
922 Ko
Prix
60,49 €

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