Téléchargez le livre : Multisensory Impact of Sport Events

Multisensory Impact of Sport Events

A Comparative Effect Analysis Based on Soccer Games

de

Éditeur :

Springer Gabler


Collection :

Schriftenreihe der HHL Leipzig Graduate School of Management

Paru le : 2016-01-13



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
52,74 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.
Pages
302 pages
Collection
Schriftenreihe der HHL Leipzig Graduate School of Management
Parution
2016-01-13
Marque
Springer Gabler
EAN papier
9783658121044
EAN PDF
9783658121051
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
5089 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

Suggestions personnalisées