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ESPN The Company

The Story and Lessons Behind the Most Fanatical Brand in Sports

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Éditeur :

Wiley


Paru le : 2009-08-27



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Description

A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.
ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company
Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports" Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise
Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
Pages
272 pages
Collection
n.c
Parution
2009-08-27
Marque
Wiley
EAN papier
9780470542118
EAN PDF
9780470563984
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
5519 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
16,99 €
EAN EPUB
9780470564004
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
1167 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
16,99 €

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