Summary: Lean Customer Development

Review and Analysis of Alvarez's Book de

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Business Book Summaries


Paru le : 2015-07-01

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Description
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".

This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. 

Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for

To learn more, read “Lean Customer Development” and get to know your customers’ needs and develop products to satisfy them!
Pages
37 pages
Collection
n.c
Parution
2015-07-01
Marque
Business Book Summaries
EAN papier
9782511042489
EAN EPUB SANS DRM
9782511035948

Informations sur l'ebook
Prix
9,99 €

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